MNC Expansion across Borders – Strategies
In a globalised world it makes strategic sense for companies to expand their operations across national boundaries. They get access to new markets and key resources such as specialized skills, mineral...
View Article‘Big Boys’ are here but are the girls impressed?
India now emerges as the world’s 2nd most attractive retail destination. Indian government’s decision to allow foreign companies to hold majority stakes in multi-brand retail outlets will open the...
View ArticleStarbucks enters India – smell the coffee!
‘A morning without coffee is like sleep’ ~ Author Unknown Yes the American iconic brand – STARBUCKS is all set make the big splash in India. A recent ruling has allowed 100 per cent foreign ownership...
View ArticleStarbucks reaches Indian shores
“It is perhaps the most elegant, beautiful, dynamic store we’ve opened in our history” ~ Howard Schultz This statement by the charismatic chairman and CEO of the iconic brand Starbucks Howard Shultz...
View ArticleLets Talk Walmart
“It has been said that arguing against globalization is like arguing against the laws of gravity” ~ Kofi Annan Walmart the world’s largest corporation 8,500 stores in 15 countries and its likely entry...
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